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EXTRA GLOBAL // CHEW GOOD
For the first time ever, Extra Global was diving into the wellness category. We brought this to life with the bold, unapologetic world of Chewtopia — where colors are bright, MindMouths talk, and the best way to recenter yourself is to grab some Extra gum and Chew Good.
BBDO
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Creative Team
CCO: Josh Gross
ECD: Robin Laurens, Jonathan Fussel
CD: Lucas Owens
Sr CW: Bethany Berg

Sr Art Director: Remy James
Director: Nick Ball
Producer: Val Bonner, Lily McNamer
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Social
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Eagle
Radio
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Greet the Day
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