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BAyER CLARITIN // DIVERSITREE 

For decades, city planners have been planting male trees instead of female trees — all because a guideline written in 1949 said they were easier to maintain. That's right, even trees deal with sexism.

 

But since female trees are responsible for absorbing the pollen produced by male trees, pollen levels are rising and allergy sufferers are — well — suffering.  As the leader in allergy relief, Claritin decided to take a stand. 

BBDO 

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Creative Team 

 

CCO: Josh Gross, Pedro Perez
ECD: Susan Treacy, Andrea Siqueira, Allison Hayes


CD: Ricardo Salgado, Murilo Santos, Jenna Nussbaum


CW: Lucy Butka, Josh Parmenter, Bethany Berg


Sr Design: Tess Barnes


Director: Flynn Drew


Producer: Val Bonner

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Cannes Lions - Gold (1x) | Silver (1x) | Bronze (1x) | Shortlist (6x)
Gerety - Gold | Integrated 

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Fringe
Sweet Bay Magnolia
Tulip Poplar
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