
BAyER CLARITIN // DIVERSITREE
For decades, city planners have been planting male trees instead of female trees — all because a guideline written in 1949 said they were easier to maintain. That's right, even trees deal with sexism.
But since female trees are responsible for absorbing the pollen produced by male trees, pollen levels are rising and allergy sufferers are — well — suffering. As the leader in allergy relief, Claritin decided to take a stand.
BBDO
Creative Team
CCO: Josh Gross, Pedro Perez ECD: Susan Treacy, Andrea Siqueira, Allison Hayes
CD: Ricardo Salgado, Murilo Santos, Jenna Nussbaum
CW: Lucy Butka, Josh Parmenter, Bethany Berg
Sr Design: Tess Barnes
Director: Flynn Drew
Producer: Val Bonner
Cannes Lions - Gold (1x) | Silver (1x) | Bronze (1x) | Shortlist (6x) Gerety - Gold | Integrated


