
BAyER CLARITIN // DIVERSITREE
For decades, city planners have been planting male trees instead of female trees — all because a guideline written in 1949 said they were easier to maintain. That's right, even trees deal with sexism.
But since female trees are responsible for absorbing the pollen produced by male trees, pollen levels are rising and allergy sufferers are — well — suffering. As the leader in allergy relief, Claritin decided to take a stand.
BBDO
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Creative Team
CCO: Josh Gross, Pedro Perez
ECD: Susan Treacy, Andrea Siqueira, Allison Hayes

CD: Ricardo Salgado, Murilo Santos, Jenna Nussbaum

CW: Lucy Butka, Josh Parmenter, Bethany Berg

Sr Design: Tess Barnes

Director: Flynn Drew

Producer: Val Bonner
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Cannes Lions - Gold (1x) | Silver (1x) | Bronze (1x) | Shortlist (6x)
Gerety - Gold | Integrated
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